After completing this audience research our group has discovered that:
- Trailers influence the audience more
- Gore is the most preferred type of horror
- The storyline would encourage the audience to see a horror film the most
- A horror film is usually only watched yearly at the cinema
- Jumpy scenes scare the audience the most
- Saw and Paranormal Activity are the most favoured horror films
Summarise how the audience research helped during the planning stage.
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