Film Poster Montage

Lighting
All of the posters are dark with the majority using low key lighting and then a brightened spotlight used to highlight important characters/props on the poster. This creates mystery and gives off a sinister effect making the viewer almost feel uncomfortable not knowing what is 'hiding' in the distance. Not showing too much makes the audience want too see more and know what exactly the film is about because a trailer doesn't say anything about the storyline at all!

Image
Images on horror posters are normally closeups so the audience can relate and connect to the character and instantly feel their fear. Sometimes when taking a second look at the poster more images can be found in the background or sometimes in the main image itself, this teases even more of the story and viewers can discuss what they have seen with others with then spreads the word of the film.

Composition
The main image is usually always in the centre of the poster making it the first thing the viewer see's. The text showing the name of the film is normally above or underneath this image but sometimes it may be found intertwined within the image itself. The billing block is normally found at the bottom of the poster in a small font to not take the attention away from the image and title, this lists the release date, actors, directors etc.

Colour Scheme
Most posters are dark, with blacks, reds, browns and greens being common colours that are used used. Contrasting colour are sometimes used to make both the image and text stand out which attracts you to look at the poster. Red is usually included because it is the iconic colour connected to horror genre and it implies blood and danger.